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General Atlantic investment will help fuel organic e-commerce growth, NPD and expansion into new channels and geographies.
April 13, 2021
By: Christine Esposito
Editor-in-Chief
Vegamour, a direct-to-consumer clean hair care brand, has announced $80 million in funding from private equity firm General Atlantic. The funds will help further the brand's organic e-commerce growth, launch additional products and expand into new channels and geographies. Founded in 2016 by CEO Daniel Hodgdon, Vegamour’s products are billed as clean and vegan, and they are formulated with proprietary phytoactive ingredients. The brand sells topical serums, supplements and natural hair ...
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